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There should be some concern for Today, however, as it fell the most, dropping by double digits in both measurements relative to the same week one year ago.

CBS Mornings was the only morning show to register week-to-week declines in total viewers, while all morning shows recorded week-to-week growth in the adults 25-54 demo.

The period between Christmas and New Year’s tends to be a low viewership time and this trend held up in 2022. That said, GMA still beat NBC's Today by +10,000 A25-54 viewers.

CBS Mornings was the only morning show to record viewer gains in both total viewers and the adults 25-54 demo from Q4 of 20221.

All broadcast morning shows recorded total viewer increases from the prior week. Additionally, NBC's Today gained +5% in Adults 25-54 from the previous week, No. 1 on morning television.

Today gained +3% in A25-54 viewers from the prior week.

NBC's Today fell back to Earth after its ratings highs during Thanksgiving week.

Today broke ABC’s Good Morning America’s streak as the most-watched morning show, which had lasted for 40 weeks.

Both shows also recorded week-to-week audience gains.

A surge in viewers as a result of the midterm elections led to all morning shows recording ratings growth in total viewers.