View Post Morning Shows | Ratings Week of Jan. 16 Morning Show Ratings: GMA and Today Continue to Split First Place in Total Viewers and Adults 25-54 By Mark Mwachiro on Jan. 24, 2023 - 2:17 PM There should be some concern for Today, however, as it fell the most, dropping by double digits in both measurements relative to the same week one year ago.
View Post Morning Shows | Ratings Week of Jan. 9 Morning Show Ratings: GMA, Today Continue to Split First Place in Key Measurements By Mark Mwachiro on Jan. 18, 2023 - 12:41 PM CBS Mornings was the only morning show to register week-to-week declines in total viewers, while all morning shows recorded week-to-week growth in the adults 25-54 demo.
View Post Morning Shows | Ratings Week of Dec. 26 Morning Show Ratings: GMA Is No. 1 in Total Viewers, A25-54 During Final Week of Calendar Year By Mark Mwachiro on Jan. 4, 2023 - 3:57 PM The period between Christmas and New Year’s tends to be a low viewership time and this trend held up in 2022. That said, GMA still beat NBC's Today by +10,000 A25-54 viewers.
View Post Morning Shows | Ratings Q4 ’22 Morning Show Ratings: GMA and Today Split First Place By Mark Mwachiro on Jan. 4, 2023 - 11:18 AM CBS Mornings was the only morning show to record viewer gains in both total viewers and the adults 25-54 demo from Q4 of 20221.
View Post Morning Shows | Ratings Week of Dec. 12 Morning Show Ratings: GMA and Today Split First Place in Ratings Race By Mark Mwachiro on Dec. 20, 2022 - 3:21 PM All broadcast morning shows recorded total viewer increases from the prior week. Additionally, NBC's Today gained +5% in Adults 25-54 from the previous week, No. 1 on morning television.
View Post Morning Shows | Ratings Week of Dec. 5 Morning Show Ratings: GMA and Today Split First Place By Mark Mwachiro on Dec. 13, 2022 - 3:23 PM Today gained +3% in A25-54 viewers from the prior week.
View Post Morning Shows | Ratings Week of Nov. 28 Morning Show Ratings: GMA Recaptures Top Spot in Total Viewers and A25-54 Demo By Mark Mwachiro on Dec. 6, 2022 - 2:42 PM NBC's Today fell back to Earth after its ratings highs during Thanksgiving week.
View Post Morning Shows | Ratings Week of Nov. 21 Morning Show Ratings: Buoyed by Macy’s Thanksgiving Parade Coverage, NBC’s Today Regains No. 1 Ranking in Total Viewers By Mark Mwachiro on Nov. 30, 2022 - 4:59 PM Today broke ABC’s Good Morning America’s streak as the most-watched morning show, which had lasted for 40 weeks.
View Post Morning Shows | Ratings Week of Nov. 14 Morning Show Ratings: Today Returns to No. 1 in A25-54 Demo; GMA Remains Tops in Total Viewers By Mark Mwachiro on Nov. 23, 2022 - 11:13 AM Both shows also recorded week-to-week audience gains.
View Post Morning Shows | Ratings Week of Nov. 7 Morning Show Ratings: Boosted by Midterms, GMA Ranks No. 1 in Total Viewers and Adults 25-54 By Mark Mwachiro on Nov. 15, 2022 - 2:08 PM A surge in viewers as a result of the midterm elections led to all morning shows recording ratings growth in total viewers.