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Morning Shows | Ratings

Week of Nov. 22 Morning Show Ratings: Macy’s Thanksgiving Day Parade Powers Today Show to No. 1 in All Categories

By A.J. Katz on Dec. 1, 2021 - 2:00 PM

After 16 consecutive weeks as the most-watched morning show, GMA falls short to Today during Thanksgiving week.

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Morning Shows | Ratings

Week of Nov. 15 Morning Show Ratings: ABC, NBC Split Ratings Race, But See Week-to-Week Declines

By A.J. Katz on Nov. 23, 2021 - 12:49 PM

CBS Mornings, on the other hand, averaged its largest total audience since August.

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Morning Shows | Ratings

Week of Nov. 8 Morning Show Ratings: GMA and Today Split First Place, CBS Mornings Sees +9% Week-to-Week Growth in Demo

By A.J. Katz on Nov. 16, 2021 - 12:32 PM

Today also grew +9% from the prior week, but in average total viewers. GMA grew +5% in total viewers. All in all, a pretty good week by 2021 standards.

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Morning Shows | Ratings

Week of Nov. 1 Morning Show Ratings: GMA Triples Its Total Viewer Lead Over Today From the Previous Week

By A.J. Katz on Nov. 9, 2021 - 1:20 PM

However, Today continues to average more adults 25-54 than GMA. In fact, the show has earned an outright win or first-place tie in the demo for 318 out of the past 323 weeks.

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Week of Oct. 25 Morning Show Ratings: Today Show Is No. 1 Among Adults 25-54, Up Slightly From Year-Ago Week in Total Viewers

By A.J. Katz on Nov. 2, 2021 - 12:25 PM

GMA averaged its largest total audience since the week of August 30.

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Morning Shows | Ratings

Week of Oct. 18 Morning Show Ratings: GMA Is Most-Watched, While Today and CBS Mornings Post Week-to-Week Growth

By A.J. Katz on Oct. 26, 2021 - 1:00 PM

Today remains No. 1 among adults 25-54, and saw +5% growth in the measurement from the previous week.

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Morning Shows | Ratings

Week of Oct. 11 Morning Show Ratings: Today Is No. 1 in Demo, Posts Week-to-Week Growth in Total Viewers

By A.J. Katz on Oct. 19, 2021 - 1:15 PM

Good Morning America remains America's most-watched morning show, while CBS Mornings sees slight week-to-week growth in demo.

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Morning Shows | Ratings

Week of Oct. 4 Morning Show Ratings: GMA, Today Split First Place as Ratings Drop

By A.J. Katz on Oct. 12, 2021 - 1:03 PM

Today won in total viewers Monday, likely aided by NBC Sunday Night Football.

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Morning Shows | Ratings

Week of Sept. 27 Morning Show Ratings: GMA, Today Split First Place; CBS Mornings Sees Growth From Prior Week

By A.J. Katz on Oct. 5, 2021 - 12:45 PM

GMA also saw week-to-week growth among adults 25-54 viewers, while Today marked 59 consecutive weeks at No. 1 in the key measurement.

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Morning Shows | Ratings

Week of Sept. 20 Morning Show Ratings: GMA Remains Most-Watched; Today Is No. 1 in Demo, Posts Most Audience Growth

By A.J. Katz on Sep. 28, 2021 - 12:05 PM

Due to President Biden’s special report on Tuesday, Sept. 21, GMA's, Today's and CBS Mornings' weekly ratings averages are based on four days (Monday, Wednesday-Friday), instead of the usual five-day average.

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