View Post Morning Shows | Ratings Week of Dec. 18 Morning Show Ratings: GMA, Today Split First Place During Week Before Christmas By Mark Mwachiro on Jan. 2, 2024 - 10:40 AM GMA was the only show to see week-to-week gains in both measured demos, while Today saw gains in the A25-54 demo, and CBS Mornings experienced declines in both categories.
View Post Morning Shows | Ratings Week of Dec. 11 Morning Show Ratings: Race Tightens in Total Viewers and Adults 25-54 By Mark Mwachiro on Dec. 19, 2023 - 4:13 PM CBS' morning show got within 14,000 A25-54 viewers of GMA this past week, the slimmest margin between the two networks on weekday mornings dating back to at least 1991.
View Post Morning Shows | Ratings Week of Dec. 4 Morning Show Ratings: GMA and Today Share First Place Honors in Total Viewers and A25-54 By Mark Mwachiro on Dec. 12, 2023 - 2:59 PM ABC's, NBC's and CBS' morning shows all experienced week-to-week audience declines, but NBC's Today marked its 17th consecutive week at No. 1 among Adults 25-54.
View Post Morning Shows | Ratings Week of Nov. 27 Morning Show Ratings: GMA Regains Top Ranking in Total Viewers, While Today Remains No. 1 in A25-54 By Mark Mwachiro on Dec. 5, 2023 - 2:04 PM All morning shows experienced post-holiday blues as they all had week-to-week declines in both categories compared to the previous week.
View Post Morning Shows | Ratings Week of Nov. 20 Morning Show Ratings: Macy’s Thanksgiving Day Parade Lifts NBC’s Today to Weekly Win By Mark Mwachiro on Nov. 29, 2023 - 1:29 PM A long holiday week means retitled and specialed telecasts of GMA, Today, and CBS Mornings are excluded from this week’s Nielsen ratings averages.
View Post Morning Shows | Ratings Week of Nov. 13 Morning Show Ratings: GMA and Today Continue to Split First Place Honors, Lose Viewers From Prior Week By Mark Mwachiro on Nov. 21, 2023 - 10:22 AM Meanwhile, CBS Mornings was the only morning show to register week-to-week gains in the A25-54 demo
View Post Morning Shows | Ratings Week of Nov. 6 Morning Show Ratings: GMA and Today Continue to Split First Place Honors By Mark Mwachiro on Nov. 14, 2023 - 3:02 PM CBS Mornings delivered its largest average audience since the week of Aug. 28.
View Post Morning Shows | Ratings Week of Oct. 30 Morning Show Ratings: GMA and Today Continue to Share Ratings Crown By Mark Mwachiro on Nov. 7, 2023 - 1:46 PM There was good news for all three morning shows--including CBS Mornings--as they posted week-to-week gains in both measured demos.
View Post Morning Shows | Ratings Week of Oct. 16 Morning Show Ratings: GMA, Today Split First Place Amid Israel-Hamas War and House Speaker Vote Drama By Mark Mwachiro on Oct. 24, 2023 - 3:30 PM CBS Mornings also had a strong performance, as it was the only morning show to grow in total viewers and Adults 25-54 demo from the week prior.
View Post Morning Shows | Ratings Week of Oct. 9 Morning Show Ratings: GMA and Today Split First Place During Busy News Week By Mark Mwachiro on Oct. 17, 2023 - 4:25 PM The busy week benefited NBC's Today more than its competitors, as it was the only morning show to see week-to-week gains compared to the previous week.