Media Pitch: Apex Decisions Crunches Big Data to Identify the Best Ways to Monetize Readers
Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development. Still, many publishers are slow to act on their data, often testing a certain strategy [...]
Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter
Performance Marketing
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.
Rocket Fuel Revenue Grows by More Than 100%
Performance Marketing
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent [...]
10 Keys to Candy Crush’s $500 Million IPO
Performance Marketing
Candy Crush Saga is headed to Wall Street with a public offering that could value the company at up to $10 billion, according to the filings.
Why Twitter Went With Such a Low IPO Price
Performance Marketing
That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public [...]
New Executive Joins Zynga in Transition
Performance Marketing
Zynga picked up a new chief operator. The company announced that Clive Downie would join as COO after serving as CEO at rival Japanese game maker DeNA.