Gen Z has an estimated purchasing power of $148 billion, according to Inc magazine. No matter your industry, it’s critical that you understand this generation. To help the Challenger Brands audience with the dos and don’ts of engaging with Gen Zs, the ladies of the Tylt, Claudia Dimuro, associate branded content editor, and Keydra Manns, entertainment editor, used their breakout session to discuss how Gen Zs relate to brands. Check out the above video for more.
