Chases, battles, fights. Spies, generals, Kung Fu masters. The ultimate showdown is on.
From James Bond to Academy Award winners like Silence of the Lambs, Platoon and Thelma & Louise to actors like Clint Eastwood, Tom Cruise and Robert De Niro, audiences will get more than their share of fists, wits and tricks. From superheroes and everyday heroes to street fighters and martial artists, to heroic cowboys and famous villains, the recently launched Charge! gives action fans exactly what they want and how they like it best.
Today, this kind of programming can reach a broad audience through diginets (aka subchannels), digital broadcast networks like the recently launched Charge! that specialize in popular niche genres. And with diginet viewership growing, advertisers are taking notice.
So start up your Aston Martin, get out your nunchucks and pull out your popcorn. Here’s why action has such an impact.
