The Tides Are Shifting on Social Media, So Be Sure You Know These Trends

Consumer sentiment shifts, new channels emerge and user-generated content takes off

Social media changes in the blink of an eye and to succeed, you need to have a finger on the pulse at all times. Already this year and Vero have emerged as the newest need-to-know channels, Facebook has struggled with public trust, and Instagram Stories have become a critical point of engagement. That’s an insane amount of new information for even the most experienced social marketers, which is why NetBase put together its new ebook, “The 2019 State of Social Report.”

Download the complete “The 2019 State of Social Report.”

The guide covers the social gamut and breaks down why brands use social listening tools, the trends, platforms and influencers that matter this year, including:

• Consumers don’t trust the platforms: Well over half (60%) of consumers no longer trust social media companies, according to Hootsuite. Brands need to work especially hard to convince consumers they understand their concerns and win their trust.

• Micro-influencers take center stage: Investing in partnerships with micro-influencers offers a way to build affinity with niche audience segments.

• Video is still on a roll: Video isn’t going away as a trend anytime soon. Facebook even adjusted their algorithms to favor it over other content.

Don’t let the new social landscape get the best of you. Download the guide to learn what you need to pay attention to right now.