Performance Media and Your Roadmap to Becoming a Programmatic Powerhouse

New video series provides insider expertise on how to maximize your media dollars

Now more than ever, marketers are tasked with maximizing the efficiency and performance of every single media dollar they spend. A new series of 10-minute educational videos from Verizon Media will help marketers navigate this new, high-stakes environment.

“The goal of the series is simple. It’s to provide tangible, actionable insights to help you navigate the new landscape,” says Vijay Rao, VP and head of platform sales and strategy at Verizon Media, in the above video.

From understanding customers in times of flux to focusing even more on performance, the videos dive into the things you need to know to move your business forward during these difficult times. The topics covered include:

  • CTV: Tap into streaming with programmatic ease
  • DOOH: Connecting with customers as the world reopens
  • Data & Identity: Understanding your customer in times of flux 
  • Creative Best Practices: Leverage emerging formats to drive engagement

Check out the complete series here.