Are You Connecting Digitally With Gen Z Shoppers?
When deciding what to buy, Gen Z is looking for something more than a traditional ad.
“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges
By focusing on the value exchange, publishers can use the “identity gap” to educate and influence their audience on the value and benefits of user identity.
Stop Calling It an Apocalypse—It’s an Identity Revolution
With little to no insight into how their data is being used, consumers are frustrated with the experience of intrusive, irrelevant advertising and are demanding greater transparency from the government [...]
Performance Media and Your Roadmap to Becoming a Programmatic Powerhouse
Now more than ever, marketers are tasked with maximizing the efficiency and performance of every single media dollar they spend.