NexTech: What to Know About Brand Safety Now


What’s your brand safety nightmare story? That’s what Adam Greenhood, CEO and founder of Adwallet, asked the NexTech crowd when he kicked off his breakout session presentation, as you can see in the above video. Not surprisingly, a majority of the audience had a shudder worthy story to share. Greenhood spent the rest of the session defining brand safety and providing strategies for avoiding future nightmares.