The convergence of TV, digital and social is creating exciting new experiences for consumers, and new, more effective ways for advertisers to reach them. But for many marketers, this shift is causing lines to blur and fragmentation to grow, fueling unwanted inefficiency and media waste.
A recent report– “The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019” – examines issues impacting marketers and media agencies as they evolve their approach to TV and video advertising. Amobee was named a leader in the report.
Get the complete report “The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019”
Cross-channel video advertising is on the rise, and in response, progressive advertisers are looking for ways to help them connect audiences across all touchpoints. And while connected TV should be an important part of your marketing plan, linear TV isn’t going anywhere and will continue to make up well over half of total TV ad spend over the coming years. You’ll need to look at things holistically.
When evaluating which partners to work with, you don’t know what you don’t know. Download the report for everything you need to know when evaluating cross-channel video advertising platforms.
