In uncertain times, data and measurement are more crucial than ever.
But a new research report from Dataroma, “Marketing Intelligence Report: Data, Growth and the New Marketing Mandate,” found that many marketers still lack a single source of truth and struggle with data integration and optimization. The report contains insights from over 150 marketing decision-makers and dives into what specific challenges they face and how they are overcoming them.
Download the complete research report, “Marketing Intelligence Report: Data, Growth and the New Marketing Mandate.”
For example,
- Customer preferences are changing faster than ever but only 20% of respondents said they have real-time or daily access to cross-channel marketing performance data.
- With budgets in flux, efficiency is more critical than ever. Yet, 52% of marketers hope to improve on optimizing marketing spend.
- Marketers are making progress in addressing these challenges, with 49% of respondents claiming support from executive leadership in creating a data-driven culture and 44% citing investment in marketing analytics platforms and technology.
Download the full report for more insights on the key ways that data impacts decision-making and marketing success.
