To kick off his Challenger Brands breakout presentation, David Angelo, founder and chairman of David & Goliath, defined everything a challenger brand isn’t. “It’s not a market position, it’s not a part-time role, it’s not a box you check or strategy you adopt to stay relevant,” he said. For Angelo, it’s a mindset that lives in everyone. Check out the above video for his five keys to finding this mindset within yourself and making an impact as a challenger.
