How the Content Gap is Killing Brands

Watch the 2020 Challenger Brands breakout session


Connectivity has changed the way we live, work and consume. For marketers, one of the most abrupt changes has been the increased demand for content. That’s why Eli Chapman, SVP of strategy at Celtra, focused his Challenger Brands breakout presentation on how creative automation can help marketers overcome this challenge and produce quality content at scale. Check out the above video for Chapman’s insights on using the new tool to deliver digital campaigns across channels, formats and platforms.