Community First—Reddit on Breaking Through and Building Loyalty

Watch the 2020 Challenger Brands breakout session


According to Neal Hubman, head of growth partnerships at Reddit Inc., a challenger brand is one that can understand how to be transparent and authentic. During Hubman’s Challenger Brands breakout session, he delved into this idea and offered insights on how brands can connect with the thousands of unique communities on the platform. For example, brands should make an effort to learn a community’s language and then tailor messages accordingly. Adding real value and creating two-way discussions are also surefire ways to endear users to your brand. For more of Hubman’s thinking on connecting with Reddit users, check out the above video.