Current methods for measuring and driving brand growth in a crowded marketplace aren’t cutting it anymore. Customer experience is the new battleground where brands compete for consumers’ money and loyalty.
To meet this challenge head-on, marketers need to reinforce their brand performance strategies through the alignment of customer experience, competency, commitment and customer insight. A new report, “Redefining Brand Performance for the 21st Century,” explores how marketers can put those customer-centric elements into place and deliver the brand-differentiating experience consumers expect.
Access the complete report, “Redefining Brand Performance for the 21st Century.”
Key insights include:
- Brand awareness is currently a higher priority than business expansion, demand generation and event spending.
- Marketers can deduce value from brand scores. But to fully understand brand performance, they need to link customer experience and brand metrics.
- Most companies decrease paid media during recessions, however, those who maintain their ad budgets and/or adjust messaging can achieve a long-term increase in sales and market share.
To learn more about reimagining brand performance to boost profitability, download the report now.