New York, NY, Feb. 10, 2021 –Adweek, the leading source of news and insights covering marketing, media and technology, announced today the extension of its Mediaweek franchise as the quintessential summit for ad buyers and sellers to be held virtually April 14-16.
The summit is being launched with supporting partnership from the Association of National Advertisers (ANA), which represents U.S. and international marketers that collectively account for more than $400 billion in marketing and advertising annually, and the 4A’s, the advertising and marketing industry organization that promotes, advances and defends the interests of its 600+ member agencies, which help direct more than 85% of total U.S. advertising spend. Both the ANA and the 4A’s are on the governing group of the Partnership for Responsible Addressable Media (PRAM), an industry-wide initiative to advance and protect critical functionalities such as customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience.
An outgrowth of Adweek’s positioning as the touchstone of the advertising and marketing space, the Mediaweek summit invites rising ad tech and mar tech professionals to learn best practices from the industry’s leading brand marketers and ad buyers, along with insights into the challenges and opportunities that come with building a 21st-century media and marketing strategy.
Like Adweek’s widely popular Brandweek summit, now in its fourth year, Mediaweek will be a one-of-a-kind event, assembling publishers, marketers, agencies and platforms in a unique setting to encourage purposeful conversation and mutually beneficial interactions via workshops, intimate conversations and networking.
Various pass options are available and include options to access Main Stage sessions, Masterclasses, networking opportunities, on demand content and more. More information can be found here.
“We’re excited to introduce Mediaweek as a premier event that will bring together the best minds in the media and marketing community at the highest level,” said Jeffrey Litvack, CEO of Adweek. “Mediaweek is a beloved franchise that resonates with media buyers. These uncertain times call for collaboration and conversation as we all adjust to an accelerated pace of change.”
“With a dizzying array of digital platforms and specialized tech stacks that can deliver both targeted messaging and dynamic experiences to clients and customers, advanced technology is creating new and exciting precision-marketing prospects in connected TV, mobile, publishing and voice,” said Lisa Granatstein, Chief Content Officer, Adweek. “Mediaweek will help buyers and sellers build new toolkits to safely and effectively leverage this emerging technology, navigate a post-cookie world and drive ROI.”
Mediaweek’s presenting partners are ENGINE and Taboola.
Go to event.adweek.com/mediaweek-2021 to register and receive updates.
About Adweek LLC
Adweek is the leading source of news and insights serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.
About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
About the 4A’s
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.