Gen Z speaks a language of its own and expects brands to understand and speak it too. So, what exactly are they talking about?
The Evolving Conversation on Health and Wellness
Adweek partnered with The Twitter Conversation Report for exclusive research that revealed that conversations focused on wellness on the platform have expanded exponentially over the past two years.
A Baby Dragon Brings the Heat for Doritos on Twitter
You don’t have to be a Targaryen to know the value of a baby dragon.
How Anheuser-Busch InBev Used Twitter to Brew Brand Engagement
Beer is social, so what better venue to promote “happy hour” moments than on Twitter?