Tracey Follows @traceyfutures Tracey Follows is the founder of Futuremade, a futures and strategic foresight agency, and the president of the Creative Strategy Lions and the inaugural Cannes Lions Reach Track Ambassador in 2019. Invoking Creativity in Marketing Strategies Pushes Industrywide Change Agencies By Tracey Follows May 3, 2019 It forces others to approach obstacles in new ways.