Tom Emrich, Director of Product Management, Niantic
Enhance the Fan Experience With Augmented Reality
The surge in AR usage presents a massive opportunity for sports and entertainment organizations to connect with fans in new and innovative ways.
How Augmented Reality Will Save the Holidays for Brick-and-Mortar Retail
To drive foot traffic, retailers need to rethink the in-store experience and give consumers new reasons to visit and explore the physical location.