Shelly Palmer
Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is a trusted strategic advisor to the C-suite of leading digital media, content, broadcasting and technology firms and a key driver of market, technology and strategic direction, as well as acquisition strategies, for his clients.
Why the Fusion of Humans and Machines Is the Future
Brand Marketing
It's time to create a framework for this biomedically-engineered technology.
Why the First Amendment Is Important in Understanding Trump’s Social Media Bans
Media
Twitter, Facebook, Snapchat, Google and Apple are private companies owned by private citizens.
What Can 2020 Teach Us About the Future?
Time will tell what will change and what will remain the same.
What You Should Do About the SolarWinds Hack
Making sure you have a system to protect your information is a top priority.
TV: The Platform vs. the Art Form
Traditional broadcast television is holding on, but consumers have choices they’ve never had before.
Why You Should Care About CES 2021
How to make the most of the 'all-digital' event.
5 Ways to Increase Your Work From Home Productivity
It's not too late to pick up some new skills.
6 Tips for Avoiding Poor Management Decisions
You should never get mad at yourself for making new mistakes. It’s how we learn. But if you find yourself making too many old mistakes, here are six tips that will help you improve [...]
How to Look and Sound Your Best on Zoom Calls
The right lighting and audio is everything.