Rebecca Lieb, Analyst & Cofounder, Kaleido Insights

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    When It Comes to Cookies, Don’t Settle for Crumbs of Customer and Prospect Data

    Cookies may be sweetly tempting, but ultimately, they provide only empty calories in the form of disconnected identification and data loss.

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    Most Technology for Marketing Has a Big Gap: Prospects

    Brands' real customers may be well outside their target audiences.