Peter Houston
Peter Houston runs Flipping Pages Media, an independent consultancy and training firm, helping publishers build multi-platform success. He has run Guardian Masterclasses, spoken at Google’s ThinkPublishing and was formerly Editor-at-large for The Media Briefing. He now co-hosts the Media Voices Podcast, delivering a weekly take on the media news and guest interviews with senior players at a leading media organizations, from Facebook to Nieman Lab, The Economist to CNN.
How Publishers Can Achieve an Ideal Revenue Mix
Media
Some alternative revenue plays are unlikely to get traction outside their own, very specific, audience. But others are becoming staples of the modern publishing portfolio and should be considered by [...]
You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
Media
Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories [...]
If Paid Content is the New Hope, How Do We Convert Free Readers to Paying Ones?
Media
So we’re agreed? Reader revenue is the way to go. We’re over traffic-at-scale and ad-only funding models. Subscriptions probably won’t pay all your bills, but a healthy mix of subs [...]
Are Digital Magazine Apps A Stepping-Stone to Paid Content?
Media
The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone. Apple often gets the [...]
Report Finds Publishing Industry Tech Spending Aimed at Bringing Audiences Back Home
Media
Publishing Executive has released the results of its second annual survey on which technologies publishers plan to buy, the objectives behind their investments, and which technologies they expect to drive [...]
What Procrastinating Publishers Need to do to Get GDPR Compliant Before May 25
Media
It’s not surprising that GDPR articles are hot on our site right now. We wanted to surface this post again for those still working on their GDPR game plan. Also [...]
In Quest to Replace Facebook Traffic, Publishers Need to Get Back to SEO
Media
If Facebook really turns out to be a busted flush for publishers, where’s the traffic going to come from in the future? Should everyone pivot to Pinterest? Leap to LinkedIn? [...]
People Are Finally Paying for Content. Here’s How Publishers Are Capitalizing.
Media
It’s tough sometimes to find the good news stories in the publishing business; more often than not, the pros are outweighed by the cons. But one shining point of light [...]
What Can We Learn From Publishers’ Pivot to Video?
Media
Editor’s Note: In light of the Facebook video metrics scandal that emerged last week, we thought it was worth a second look at Publishing Executive contributor Peter Houston’s take on [...]
Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews
Media
Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a [...]