People Are Finally Paying for Content. Here’s How Publishers Are Capitalizing.

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


It’s tough sometimes to find the good news stories in the publishing business; more often than not, the pros are outweighed by the cons. But one shining point of light on a dark horizon is the increasing contributions readers make to the bottom line.

This month The New York Times reported subscription revenue at more than one billion dollars for 2017, accounting for 60 percent of the year’s total earnings. CEO Mark Thompson said on his February earnings call: “There are clear signs that our ‘subscription-first business model’ is proving to be an effective way to support broad journalistic ambitions.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in