Portrait of Kevin Arrix, SVP, DISH Media

Kevin Arrix, SVP, DISH Media

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If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset

The ability to target, measure and assess campaign ROI with CTV is raising the bar for all video ad campaigns.

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The Future of TV Advertising Requires Open Ecosystems

Media buyers are looking for unified ecosystems that allow them to purchase ad inventory and holistically measure performance across multiple publishers with ease.