Kevin Arrix, SVP, DISH Media
Impression-Based TV Buying Is the Way Forward in Today’s Media Landscape
A TV landscape dominated by streamers puts the possibility of data-driven planning and buying front and center.
If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset
The ability to target, measure and assess campaign ROI with CTV is raising the bar for all video ad campaigns.
The Future of TV Advertising Requires Open Ecosystems
Media buyers are looking for unified ecosystems that allow them to purchase ad inventory and holistically measure performance across multiple publishers with ease.