Portrait of Kelly McMahon

Kelly McMahon

Kelly McMahon is svp of global operations at SpotX, directing all enterprise-level pre- and post-sale revenue management activities, and leading all operational initiatives for brands, agencies, media owners and programmatic traders to drive incremental ROI.

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4 Ways Programmatic Buyers Can Master First-Price Auctions


While many SSPs have already made the jump, the industry is still far from having one unified system.