Portrait of Jean-Paul Colaco, SVP and Chief T-Ads Officer, T-Mobile

Jean-Paul Colaco, SVP and Chief T-Ads Officer, T-Mobile

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2024 Is the Year to Reframe Your Thinking About Advertising Scale and Performance

By Jean-Paul Colaco, SVP and Chief T-Ads Officer, T-Mobile

It’s time to reframe legacy thinking for the new digital reality of 2024.