E.J. Samson, Content Strategy & Social Lead, Twitter What Stans and Swifties Can Teach Brands About Making an Impact On Twitter, people are more than fans. They’re stans. Brands Need to Bet on Women in Sports There is no excerpt because this is a protected post. Make Your Brand a Part of The Moments That Matter From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening.