Deepthi Prakash, Head of Strategy and Design, Cognizant Interactive

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Building a Well-Oiled Content Engine

Content is what connects your consumers’ needs and wants to your brand’s unique positioning.

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The Marketing Industry Has Gone Off the Rails and Here’s How to Get It Back on Track

The marketing industry is in upheaval. CMO tenure continues to decrease and some are questioning whether the title is even relevant.

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The 3 Imperatives of Transforming Your Business for the Experience Economy

An in-depth look at the three imperatives of transforming your organization for the experience economy: customers, employees and internal organization structure.