Having danced on both the Buy (agency) and Sell (publisher) sides of the media equation, Dan Barker now stands at its crossroads with a foot solidly in data and the other in content. Barker serves as COO of MEDQOR and CEO of Chronicle Health.
The Data Metamorphosis: One Publisher’s Product Transition from Content to Data Wellspring
Programmatic media buying has been stealing the lunch of publishers for more than a decade. I know this because, before running MEDQOR, a leading B2B publisher for the healthcare industry, [...]