Portrait of Casey Halter

Casey Halter

Casey Halter is a writer and strategist at Trollbäck+Company and is also the current editor-in-chief at Silica Mag. Find her work at POZ magazine, VICE, Bustle, The Creator's Project, Engadget and more.

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Developing a Tone of Voice for Your Brand Can Solidify Your Presence in Consumers’ Minds

Brand Marketing

Without a defining identity, your organization could fade into the background.