Portrait of Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

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Creative Commerce Is at the Center of Industry Change

By Beth Ann Kaminkow, Global CEO, VMLY&R Commerce and CEO NY, VMLY&R

Creative commerce is the seamless joining together of brand experience with consumer experience—leading to conversion.