Alex Rynne, Senior Content Marketing Manager, LinkedIn
7 Questions About Reaching and Engaging B-to-B Decision Makers, Answered
Business-to-business marketing approaches vary, but the need to reach and motivate key decision makers is one thing that unites pretty much all b-to-b marketers.
8 Campaign Outcomes and the LinkedIn Strategies to Get There
To forge a connection between advertising objectives and outcomes, begin with what you hope to accomplish, and then build your campaign around it from the start.