Portrait of Alan Wolk

Alan Wolk

Alan Wolk is co-founder and lead analyst at TV[R]EV, a contributor at Forbes and a recurring guest on Cheddar TV. He frequently speaks about changes in the media industry at conferences and to anyone who’ll listen.


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TV Isn’t Dying—Subscriptions Are Changing From Cable to Broadband Instead

TV / Video

Virtual MVPD users are expected to grow to over 25 million by 2022.

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Field of Widget Dreams

Brand Marketing

There’s a phenomenon whereby normally intelligent people at both digital and traditional agencies decide that people will embrace their new widget or app simply because they’ve built it. It’s as [...]

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Opinion: Field of Widget Dreams

Brand Marketing

There’s a phenomenon whereby normally intelligent people at both digital and traditional agencies decide that people will embrace their new widget or app simply because they’ve built it. It’s as [...]

This is a Profile

The Pitfalls of Nascar Blindness

Brand Marketing

Just four years ago, the late playwright Arthur Miller wondered, “How can the polls be neck and neck when I don’t know one Bush supporter?” So it’s been fairly amusing [...]

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The Real Digital Revolution

Brand Marketing

The real digital revolution has nothing to do with advertising or marketing. In fact, it’s the mortal enemy of both. Because the real digital revolution is about consumer empowerment, the [...]

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You Are Not My Friend

Brand Marketing

Like a reformed tax-and-spend politician who’s suddenly seen the light, ad agencies are busy telling anyone who’ll listen that they’re not about selling anymore. No, what they’re into now is [...]