This is a Profile

Adam Cohen-Aslatei

Adam Cohen-Aslatei is managing director of Chappy.


This is a Profile

How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales

Programmatic

They need to start thinking like brand marketers.

This is a Profile

How Click-to-Play Is Changing the Realm of Video Advertisements

Digital

It respects consumers while also putting them in control.

This is a Profile

It’s Time to Swap ‘User’ for the More Personal ‘Consumer’

Brand Marketing

The impersonal term is being phased out by companies like Facebook, Microsoft and Square.

This is a Profile

Respect the Moca: Mobile Casual Gamers Are 200 Million Strong but Largely Ignored

Brand Marketing

Game apps have grown 50% in 3 years. Are marketers noticing?