Adam Cohen-Aslatei

Adam Cohen-Aslatei Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Adam Cohen-Aslatei is managing director of Chappy.

How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales

They need to start thinking like brand marketers.

How Click-to-Play Is Changing the Realm of Video Advertisements

It respects consumers while also putting them in control.

It’s Time to Swap ‘User’ for the More Personal ‘Consumer’

The impersonal term is being phased out by companies like Facebook, Microsoft and Square.

Respect the Moca: Mobile Casual Gamers Are 200 Million Strong but Largely Ignored

Game apps have grown 50% in 3 years. Are marketers noticing?