Vincent White

  • This is a Profile

    Brands Are Using College Basketball-Style Brackets to Drive Huge Fan Engagement

    The college basketball postseason exemplifies the ultimate in fan engagement.

    This is a Profile

    Did BET Crack the Code on Turning Social Mentions Into TV Ratings?

    Associating your brand with a pop culture trend is a great way to appear relevant to your audience, but measuring the results can be tough. What's a marketer to do?