Valerie Burgher

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    Newspapers: Wanted: local news, national ads

    Brand Marketing

    Despite sagging circulation, companies are pumping more of their advertising dollars into daily news-papers than they have at any time since the go-go ’80s, and the quantum percentage increases seen […]

    This is a Profile

    Outdoor: After smoke, there’s still some fire

    Brand Marketing

    Outdoor’s irrepressible urge to merge in 1997 leaves only a handful of large publicly owned companies to slug it out for advertising dollars in 1998. The benefits of those consolidations, […]