Marian Salzman


  • This is a Profile

    Why Privacy, Gender and Simplicity Will Be on Consumers’ Minds in 2017

    Brand Marketing

    Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention.

    This is a Profile

    Picking Up Fallen Domino’s

    Brand Marketing

    As if dealing with a severe economic recession were not enough, corporate executives have a new scenario to keep them awake at night: rogue employees trashing their brand’s reputation through […]

    This is a Profile

    A Promise?

    Brand Marketing

    The American Dream has been like the polestar for my generation. We grew up trusting its constant light to guide our lives, comforted and inspired by the way it made […]

    This is a Profile

    Prime Angst: The Ricochet Effect

    Brand Marketing

    We’ve been reading woeful articles about the subprime mortgage mess for more than a year now, but it was just the prelude to a much larger global disaster. As New […]

    This is a Profile

    Art & Commerce: That’s So Next Year

    Brand Marketing

    With more companies, brands, products, messages, media outlets, content purveyors and platforms out there than ever before, people are locked in constant decision-making mode. What’s worthy of my time? What […]

    This is a Profile

    Art & Commerce: Marketing to Muslims

    Brand Marketing

    Over the past year, we’ve become acutely aware that most brands and marketers are turning a blind eye to the multibillion- dollar American Muslim market. Maybe they don’t recognize that […]

    This is a Profile

    Marketing to Muslims

    Brand Marketing

    Over the past year, we’ve become acutely aware that most brands and marketers are turning a blind eye to the multibillion-dollar American Muslim market. Maybe they don’t recognize that there […]

    This is a Profile

    What’s Next?

    Brand Marketing

    “The future lies ahead,” intoned humorist Mort Sahl. He got a laugh with that line because although he sure sounded bold, he couldn’t have been more careful. After all, no […]

    This is a Profile

    Spilt Champagne

    Brand Marketing

    The playas in the club are no longer raising glasses of Cristal, at least not the playas at Jay-Z’s upscale 40/40. Cristal—which can sell for up to $600 a bottle—has […]

    This is a Profile

    Chattering Classes

    Brand Marketing

    So, Commercial Alert wants the FTC to investigate buzz marketers for “large-scale deception.” Why would we ask buzz marketers to play by a strict set of rules in a world […]