Justin Dini


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MVBMS Wins $35 Mil. Valtrex

Brand Marketing

NEW YORK – Messner Vetere Berger McNamee Schmetterer/Euro RSCG has won Glaxo Wellcome’s $35 million account for its Valtrex anti-herpes drug. The agency will launch its first advertising for the [...]

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DDB Wins VW’s Bentley in U.S.

Brand Marketing

NEW YORK – Bentley Motor Cars USA has tapped DDB for its ad account, the agency’s first North American car client since it lost Volkswagen of America four years ago. [...]

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Ad Figures Picking Sides for 2000

Brand Marketing

The campaign season remains more than a year away, but ad agency types are already emerging in national and state campaigns. North Woods Advertising, Minneapolis, which created spots that helped [...]

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E-broker Accutrade Swaps Shops

Brand Marketing

NEW YORK-Online broker Accutrade has awarded its $5-10 million account to The Romann Group after considering two other agencies. The incumbent, Doremus & Co., split with the client about three [...]

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APL Makes Creative Hires

Brand Marketing

Agency Hopes New Faces Will Stabilize Department NEW YORK-Ammirati Puris Lintas has bolstered the senior ranks of its creative department in recent weeks, naming four new group heads. The hires [...]

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4 Up for Rolling Stone, Us Account

Brand Marketing

Fallon’s Exit Followed Clash With Wenner NEW YORK-At least four agencies emerged last week for an assignment from Wenner Media. They are Arnold Communications in Boston, Mullen in Wenham, Mass., [...]

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Havas, Sloves Eye Network

Brand Marketing

French Holding Company to Build Creative Alternative NEW YORK-Havas Advertising is making overtures to shops in the U.S. and abroad as it seeks to create a new global network of [...]

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AHP Seeking an Image Groomer

Brand Marketing

American Home Products, the world’s seventh-largest drug maker, is talking to six or seven agencies regarding a $15-25 million corporate-image assignment, sources said. The company, whose stable of brands includes [...]

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Kaess Has Work Cut Out

Brand Marketing

Restructuring in 2000; Finding Creative HeirNEW YORK–Ken Kaess, next in line to lead DDB Worldwide, was serving as second-in-command at the network’s Los Angeles office in the early ’90s when [...]

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Top Creative Exits SpikeDDB

Brand Marketing

Charles Hall, creative director at SpikeDDB, has resigned from the agency. No decisions have been made on whether his spot will be filled, an agency representative said. Hall joined director [...]

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Dell Victory Gives APL a Lift

Brand Marketing

In its biggest account win since a new senior management team took over, Ammirati Puris Lintas has returned to the computer category by nabbing the $80 million Dell Computer home [...]

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Dell Names Ammirati

Brand Marketing

Ammirati Puris Lintas in New York has landed Dell Computer’s $35 million home and small business group account after a review. Another component of Dell’s account still in review, perhaps [...]

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Needham Out, Kaess In

Brand Marketing

NEW YORK-On the eve of its 50th anniversary, DDB Needham Worldwide has put in place its “next generation of leadership” while dropping the venerable “Needham” half of its name. In [...]

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At DDB: Kaess Rises, Needham Falls

Brand Marketing

“Next Generation’ Will Lead the Rebranded Agency Post-Reinhard NEW YORK-On the eve of its 50th anniversary and with an eye on the millennium, DDB Needham Worldwide is grooming its “next [...]

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Shevack Bows Ortho TV

Brand Marketing

NEW YORK-Partners & Shevack/ Wolf resurrects an animated “spokescharacter” in its first work for Scotts’ Ortho brand since it won the business in a November consolidation. The $15 million, three-spot [...]