Jeff De Joseph


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    After the Fall

    Brand Marketing

    Remember Psych 101? Abraham Maslow, in his research on human motivation, used a pyramid to show our “hierarchy of needs.” Each building block supports the next level. The blocks at [...]

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    I Want My CNBC

    Brand Marketing

    Back in the day, rock stars were rock stars, and MTV was birthed to give them another venue. (It also created another category—the hair band!) Sometime in the late ’80s, [...]

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    Art & Commerce: Beyond Knowing

    Brand Marketing

    The truth about current market economics, writes Jeff De Joseph, is a lontananza The sum of Dino’s instincts had to do with the old ways–ways that kept the world lontano–distant, [...]