Dani Cushion

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    How to Keep Holiday Cheer From Turning Into Holiday Churn

    For most retailers, the holidays are not merely the busiest shopping time; they can also determine just how good (or bad) a year is going to be. The number one problem? Churn. Five minutes after they check out, shoppers who were thrilled with their amazing bargains have already forgotten you exist.

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    Just How Loyal Are Your Loyal Customers?

    It seems like such a beautiful relationship. You've got a regular thing going with what you believe is a solid base of loyal customers. You both couldn't be happier.