Dani Cushion How to Keep Holiday Cheer From Turning Into Holiday Churn For most retailers, the holidays are not merely the busiest shopping time; they can also determine just how good (or bad) a year is going to be. The number one problem? Churn. Five minutes after they check out, shoppers who were thrilled with their amazing bargains have already forgotten you exist. Just How Loyal Are Your Loyal Customers? It seems like such a beautiful relationship. You've got a regular thing going with what you believe is a solid base of loyal customers. You both couldn't be happier.