Cheryl Berman
Hunting For Lions
Brand Marketing
Many thought seeing McDonald’s in full force at Cannes was surprising. Maybe it shouldn’t have been. Choosing a global campaign idea from Unterhaching, Germany, was just the beginning of a [...]
Cheryl Berman
Brand Marketing
Many thought seeing McDonald’s in full force at Cannes was surprising. Maybe it shouldn’t have been. Choosing a global campaign idea from Unterhaching, Germany, was just the beginning of a [...]