JWT CEO Bob Jeffrey Says the Consumer Is Still in Control
With 15 years at the agency, Jeffrey now oversees more than 800 offices and 10,000 employees in more than 90 countries, working with such top brands as Ford, Nokia, HSBC and Nestlé. Early in his career, he was an account executive at DDB and Chiat/Day. In 1987, he co-founded his own shop, Goldsmith/Jeffrey, which was acquired by Lowe & Partners in 1996.
An Indian Revolution
Sheer numbers suggest that the law of modern life is brands win. The United States grows 800 new brands a day, which join some 800,000 already out there. And today […]