Ann M. Mack

Industry Groups Develop Ad Impression Guidelines

NEW YORK Following extensive research and discussion, stakeholders in the interactive advertising industry have established a detailed definition of ad impressions and standards by which online publishers and ad-serving companies […]

Web Ad Revenue on Pace to Top 2000 High

NEW YORK Notching its eighth consecutive quarterly increase, Internet advertising revenue reached an estimated $2.43 billion in the third quarter and is on pace for 2004 to surpass the $8 […]

MarketWatch Shares Rise on Acquisition News

NEW YORK MarketWatch shares rose $1.33 or nearly 8 percent to close on the Nasdaq today at $18.12, following yesterday’s announcement that Dow Jones & Co. plans to buy the […]

Tacoda to Serve Behavioral-Targeted Ads Across Network

NEW YORK Tacoda, known for its behavioral-targeting services, said today that it has started to serve text-based ads based on a user’s actions across a network of Web sites.Called AudienceMatch […]

Former ‘People’ Magazine Publisher Moves to AOL

NEW YORK Twenty-one-year Time Inc. veteran Kathleen Kayse is joining American Online in the newly created post of senior vice president of sales.Starting Nov. 29, Kayse will oversee the 100-person […]

MSN Unveils Beta Search Engine

NEW YORK Microsoft’s MSN, which has been playing catch-up in the red-hot search realm, today debuted a beta version of its search service.Available at, the search engine features an […]

With I-Shops Growing Up, Holding Companies Emerge

Since its $160 million acquisition of Modem Media was finalized in mid-October, Digitas has been managing client conflicts and alleviating costs through a holding-company structure. The new Digitas Inc. umbrella […]

R/GA’s ECD On Nike Lands At AKQA

Just three weeks after hiring a creative who worked on Nike at an award-winning shop in Denmark, AKQA has recruited the executive creative director on the Nike account at R/GA, […]

ValueClick Exceeds Q3 Outlook

NEW YORK ValueClick shares rose $1.34 or 14 percent to close on Nasdaq at $10.91 today, following its third-quarter earnings report yesterday that exceeded the company’s previous guidance.Q3 revenue rose […]

AQuantive Revises Forecast Due to Razorfish

NEW YORK AQuantive adjusted its fourth-quarter and full-year guidance yesterday based on lower revenue and profit expectations, largely related to the Razorfish operations it acquired in July for $160 million.The […]