Forbes.com Nixes Ad Links in Editorial

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NEW YORK After experimenting with a relatively new form of advertising that converts keywords in editorial content into pay-for-placement hyperlinks, Forbes.com said it has decided to discontinue the practice based on negative feedback from staff journalists.

“Forbes.com recently made a decision about the embedded ad initiative, which we experimented with this summer and into early fall,” said Forbes.com president and chief executive Jim Spanfeller in a statement to Adweek. “While the general feedback was more positive than negative, our editorial staff was uncomfortable with the concept, and we therefore decided not to continue placing these ads in any staff-generated content at this point in time.”

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