Aaron Gasperi

Rule #1 When Integrating Ads: Engagement is King

This is the first article in a series that aims to arm developers with tools to sell space to advertisers.  It’s by no means the defacto standard, but rather represents […]

Banner Ads Suck. Now Apps, Those Are Cool.

An agency strategy perspective Where we are: Despite significant evidence that times are changing, most of today’s websites continue to follow the traditional publisher/audience model. The site publishes an article […]