Aaron Gasperi

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    Rule #1 When Integrating Ads: Engagement is King


    This is the first article in a series that aims to arm developers with tools to sell space to advertisers.  It’s by no means the defacto standard, but rather represents […]

    This is a Profile

    Banner Ads Suck. Now Apps, Those Are Cool.


    An agency strategy perspective Where we are: Despite significant evidence that times are changing, most of today’s websites continue to follow the traditional publisher/audience model. The site publishes an article […]