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It’s Time to Reimagine Brand Leadership
CMOs can offer boards much more than powerful brand messaging–they’re proactive problem solvers focused on anticipating and removing barriers to positive consumer experiences. But judging by their rare appearance in [...]
As the Pandemic Makes Life More Complex, People Crave Simpler Brands
World's Simplest Brands ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences, ultimately reducing stress and improving [...]
