GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
GumGum and Playground xyz will now provide advertisers the ability to measure the attention of their contextually-driven campaigns without the use of personal data.
GumGum Taps Outbrain’s Erin McCallion as Global CMO
GumGum, a global technology and media company, specializing in contextual intelligence, announced today that it has hired Erin McCallion as its global Chief Marketing Officer. McCallion will lead GumGum’s global [...]
GumGum Becomes First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
This recognition by the MRC validates that GumGum’s proprietary contextual intelligence solution is able to consider all available signals (text, image, audio, and video) needed to give a true contextual [...]
GumGum Accelerates Contextual Momentum, Hires William Merchan As Head of Verity
GumGum, a global technology and media company specializing in contextual intelligence, announced that William Merchan will join GumGum to lead its contextual intelligence platform, Verity™.
