What the Pandemic Continues to Teach Us About Customer Wants and Needs
How well organizations can adapt to the continuing unpredictability of today’s world will define market winners and losers for years to come.
Consumer Loyalty Is Up for Grabs—What Are You Doing to Retain Customers?
With consumer loyalty up for grabs now more than ever, here are four priorities brands can focus on to retain customers during challenging times and beyond.
Why Customer Experience Extends Beyond the Interactions Brands Control
From food delivery apps to online shopping to banking, customer experiences are increasingly taking place via third-party apps and occasionally entire services that brands don’t directly control.