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How to Create Brand Loyalty in the Tinder Era

By Jim Higgins, SVP of Strategy and Experience, The Marketing Store

Hey, I like you but…I just can’t commit. I need an open relationship. Way open. It’s just so easy, I can’t resist. I swipe, tap and somebody new shows up. [...]

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3 Ways of Creative Thinking That Will Actually Drive Action

By Michael Rivera, Chief Creative Officer, North America, The Marketing Store

It’s harsh, but if your creative doesn’t drive action, it might as well not exist.

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The Biggest Threat to Retailers? Better Retailers

By Brian Barthelt, Managing Director of Retail Experience, The Marketing Store

Ecommerce isn’t the only threat to retailers. The other big threat is superior retailers.