Why It’s So Hard to Target Consumers Accurately Across Devices and Channels
Audience targeting is no longer simply about reaching the right person with the right message at the right time. As consumers use more devices and operate across more channels, marketers [...]
How Advertisers Can Find Where the Heat Is on Mobile
There's a myth that mobile is most effective for its utility—that users are simply interested in social and messaging. In reality, mobile use is far more complex, and for many [...]